'Liquid Mountaineering', launched last April as a viral on YouTube, has taken the world by storm. With nearly 10 million views to date, it has even started a new sports phenomenon with a whole host of videos emerging of attempts to run on water, including Liquid Mountaineering arrives in America; Ripple Runner and St. Andrews Surface Tension.
While all are very good, it is the original that has really captured the imagination:
All this exposure has caught the attention of Discovery Channel's 'MythBusters' program who were keen to put the myth to the test - can you actually run on water?
As you can see from the amount of views and spin-offs video that the viral has generated, it is a question that many people want an answer to. So on Wednesday's edition of MythBusters, the episode entitled 'Running on Water' was aired. You can see highlights from the after show edition below:
The viral all stems from Hi-Tec's development of their Infinity range which includes P2i's ion-mask™ technology or the 'totally water repellent coating' that is mentioned in the video. From this the 'Walk on Water' idea was born and a few months later Hi-Tec revealed all with the 'Making of Hi-Tec Liquid Mountaineering'...
Awarded the coveted: Best Viral Mockumentary from Ad Age, Liquid Mountaineering has been a huge success for Hi-Tec and the coverage on MythBusters tops off a very successful campaign.
Want to know more about the shoes featured in the video? You can see the collection and learn about the Infinity story here.
'Running on Water' - Hi-Tec's Liquid Mountaineering featured on MythBusters
on Tuesday, April 26, 2011
K-Swiss picks up the pace with P2i
on Thursday, April 21, 2011
K-Swiss, a leading American footwear company has teamed up with P2i and our ion-mask™ technology to revolutionize two of their product lines; the Kwicky Blade-Light and the California which you can see below:
K-Swiss are renowned for their premium range of running footwear with many of their customers competing in high level sports such as ironmans and triathalons.
K-Swiss are differentiating their 'running' brand with the introduction of ion-mask™, ensuring that the shoes remain lightweight throughout competition as the nano-coating repels water and allows for the natural breathability of the model. Watch the video for the Kwicky Blade-Light below:
The shoes were officially launched in February 2011 and revealed at the Trek/K-Swiss Triathlon camp in Kona, Hawaii. You can read a first review on the Triathlete Europe website.
You can find out more about ion-mask™ by visiting the website or see how the technology works in our video below:
If you own a pair of Kwicky Blade-Lights we would love to hear your review: Contact us
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| Kwicky Blade-Light |
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| California |
K-Swiss are renowned for their premium range of running footwear with many of their customers competing in high level sports such as ironmans and triathalons.
K-Swiss are differentiating their 'running' brand with the introduction of ion-mask™, ensuring that the shoes remain lightweight throughout competition as the nano-coating repels water and allows for the natural breathability of the model. Watch the video for the Kwicky Blade-Light below:
The shoes were officially launched in February 2011 and revealed at the Trek/K-Swiss Triathlon camp in Kona, Hawaii. You can read a first review on the Triathlete Europe website.
You can find out more about ion-mask™ by visiting the website or see how the technology works in our video below:
If you own a pair of Kwicky Blade-Lights we would love to hear your review: Contact us
P2i is Best of Show at AudiologyNOW! 2011
on Wednesday, April 13, 2011
We have just returned from what was a very successful show at AudiologyNOW! 2011 in Chicago, where we are delighted to announce that P2i won the Best of Show award!
The award which is voted for by the AudiologyNOW! attendees, celebrates the 'Best of Show' booth during the event.
Carl Francis, CEO, on winning the award said "We are delighted to have been awarded 'Best of Show' at AudiologyNOW! 2011. While this win is no doubt a reflection of the great booth and great team we fielded this year, it also underscores the wide acceptance and market share growth that P2i's Aridion™ technology has achieved across the whole of the hearing aid industry in just two short years."
Images of our award winning booth:
The award topped off what was a very successful show for P2i; offering opportunities to strengthen existing relationships with our clients as well as introducing Aridion™ technology to a host of new businesses.
You can see a collection of our images from AudiologyNOW! here. If you would like to know more about Aridion™ and the benefits it offers for hearing devices please do get in contact.
The award which is voted for by the AudiologyNOW! attendees, celebrates the 'Best of Show' booth during the event.
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| CEO, Carl Francis and Natasha Verniquet with the Best of Show award |
Images of our award winning booth:
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| The P2i booth: Best of Show |
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| Our booth from the foyer |
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| Demonstrating our technology inside the booth |
The award topped off what was a very successful show for P2i; offering opportunities to strengthen existing relationships with our clients as well as introducing Aridion™ technology to a host of new businesses.
You can see a collection of our images from AudiologyNOW! here. If you would like to know more about Aridion™ and the benefits it offers for hearing devices please do get in contact.
Building up to AudiologyNOW! 2011
on Wednesday, April 6, 2011
With the success of CES and Mobile World Congress, we have now turned our focus on exhibiting at AudiologyNOW! (AAA) which starts tomorrow in Chicago.
The event, which is the world's largest gathering of audiologists, meets annually to discuss the latest developments in hearing technology and is a key market for P2i to further promote our Aridion™ technology.
The event, which is the world's largest gathering of audiologists, meets annually to discuss the latest developments in hearing technology and is a key market for P2i to further promote our Aridion™ technology.
Already utilized by three of the world's largest hearing aid manufacturers, Aridion™ is well known in audiologist circles having exhibited at AudiologyNOW! last year. However our booth for this year is a significant step up from our display in 2010, below:
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| P2i booth - 2010 |
As a sign of the growth we are seeing as a company the booth that P2i will have at AudiologyNOW! 2011 reflects this expansion:
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| P2i booth - 2011 |
Featuring a podium for our corporate magician and pods to demonstrate our world leading liquid repellent nano-coating technology we also have a custom 3D hologram kiosk where you can watch all our videos and see the potential applications for our technology.
But what is really exciting is that we will also be introducing our new compact Aridion™ 8 machine to the audiologists at AAA, which has been designed specifically to address the needs of smaller hearing aid manufacturers and dispensers.
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| Aridion™ 8 Machine |
The machine, which will be on the booth for viewing purposes only, measures only 580mm (w) x 860mm (h) x 600mm (d), meaning that it allows for cost-effective and efficient processing of lower product volumes.
And because of its size all Aridion™ 8 machines can be installed at any location that has a standard power supply and are operated at the touch of a single button.
The Aridion™ 8 opens up unique opportunities for all hearing aid manufacturers to provide the protective benefits of Aridion™ to the millions of hearing aids made each year, something that we are very excited about.
Audiologists will be able to see firsthand how compact the machine is and we will have staff available to answer all questions.
AudiologyNOW! 2011 is also another benchmark for P2i and Aridion™, as there are now over four million hearing aid users benefiting from our unbeatable protection against corrosion damage.
To find out more about Aridion™ and the Aridion™ 8 machine you can visit us at Booth 1371 during the show (7th - 9th April), we look forward to seeing you there.
Infinite Possibilities with Hi-Tec and ion-mask™
on Wednesday, March 30, 2011
For any runner the correct footwear is essential as a wrong purchase can lead to blisters, sprains or worse and for trail runners this takes on even more significance as the terrain is undulating, filled with among other things; rocks, mud and water.
In this environment, footwear really must be up to the task, offering stability over and on rocks, grip through mud and loose surfaces, as well as liquid repellent benefits when faced with water (rain, streams or puddles).
It is with this in mind that Hi-Tec has developed the Infinity collection, designed with trail runner's comfort in mind. Incorporating a number of ground breaking technologies including ion-mask™, the Infinity range offers the highest levels of comfort by setting the standard for the ultimate lightweight shoe for adventure sports performance:
Hi-Tec, who were the first leading brand to bring ion-mask™ to the consumer marketplace with their V-Lite hiking range, have again incorporated the liquid repellent benefits that the world leading technology offers. ion-mask™ has been applied to all HPi models and thanks to the technology, the shoes will remain dryer, lighter and cleaner when out on the trail.
While we of course carry out rigorous testing, Hi-Tec sought further third party validation and this testing proved that water uptake is reduced by 87.66% when compared to an untreated shoe.
In addition to this, the shoes also feature Vibram soles and S.U.Z.E (Seamless Upper Zone Engineering) which is unique to Hi-Tec. You can find out more about the technologies here.
Two shoes that make up the Infinity range are the men's and women's V-Lite Infinity HPi which can be seen below:
In this environment, footwear really must be up to the task, offering stability over and on rocks, grip through mud and loose surfaces, as well as liquid repellent benefits when faced with water (rain, streams or puddles).
It is with this in mind that Hi-Tec has developed the Infinity collection, designed with trail runner's comfort in mind. Incorporating a number of ground breaking technologies including ion-mask™, the Infinity range offers the highest levels of comfort by setting the standard for the ultimate lightweight shoe for adventure sports performance:
Hi-Tec, who were the first leading brand to bring ion-mask™ to the consumer marketplace with their V-Lite hiking range, have again incorporated the liquid repellent benefits that the world leading technology offers. ion-mask™ has been applied to all HPi models and thanks to the technology, the shoes will remain dryer, lighter and cleaner when out on the trail.
While we of course carry out rigorous testing, Hi-Tec sought further third party validation and this testing proved that water uptake is reduced by 87.66% when compared to an untreated shoe.
In addition to this, the shoes also feature Vibram soles and S.U.Z.E (Seamless Upper Zone Engineering) which is unique to Hi-Tec. You can find out more about the technologies here.
Two shoes that make up the Infinity range are the men's and women's V-Lite Infinity HPi which can be seen below:
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A fully interactive micro-site has also been built specifically for the collection, here you can find out more behind the Infinity story, including the now famous Liquid Mountaineering viral video as well as the details on all the technologies involved - www.hi-tec.com/infinity.
A fully interactive micro-site has also been built specifically for the collection, here you can find out more behind the Infinity story, including the now famous Liquid Mountaineering viral video as well as the details on all the technologies involved - www.hi-tec.com/infinity.
We are delighted that Hi-Tec has incorporated ion-mask™ technology to this industry changing collection and we would be eager to hear your thoughts on how they performed for you.
You can learn more about ion-mask™ here or visit our YouTube channel and watch our Lifestyle video.
Presenting at BIOMEDevice 2011
on Wednesday, March 23, 2011
As Principal Scientist at P2i I speak and present at a host of conferences, demonstrating the liquid repellent benefits of our nano-coating technology and in February, I was the final speaker at BIOMEDevice, held on the 23rd and 24th in Paris, France.BIOMEDevice brings together the Biotechnology, Medical device and Pharmaceutical indutries for the future development of combination devices.
Being the last speaker can at times be challenging, with delegates heading to the airport or hotel as the conference comes to a close, but there was a good turnout for my presentation entitled: Cost-effective nano-coating protection of medical devices.
Due to the visible nature of our technology it is best explained through live demonstrations as this gives attendees a clear picture of the liquid repellent benefits that our technology offers. To do this I produce an untreated and treated tissue as well as a glass of water. As expected when the untreated tissue is placed in the glass it absorbs the water becoming heavy and rather useless, but when I place the treated tissue in the same glass it emerges completely dry with the water beading up and rolling off.
For further effect, I threw both tissues across the stage: the untreated curved through the air to land in a wet pile, while the treated floated gently down - this generated a spontaneous round of applause from the delegates.
You can see a similar version of this demonstration in the video below:
Overall the presentation was very well received with many delegates staying behind asking questions about our technology and it applications for the medical sector. You can find out more about P2i here - http://www.p2i.com/
Dr Delwyn Evans
P2i @ Mobile World Congress 2011
on Wednesday, March 16, 2011
With the success of CES behind us, we turned our attention to the Mobile World Congress (MWC) which took place on the 14-17th February in Barcelona.
MWC is the mobile industry's key event with more than 49,000 attendees in 2010 and in 2011 the event was bigger than ever making it a perfect time for P2i to introduce Aridion™ technology to key businesses and decision makers in the mobile phone sector.
Having never attended MWC before the buzz that our technology generated was incredible. Throughout the show we found that people were often returning to the booth bringing colleagues with them to see the demonstration for themselves. From this it was evident that businesses could visualize the potential benefits of incorporating our technology into their existing or new products.
Similarly to CES, we again had our holographic display, videos and the now famous tissue demonstrations. The latter proved to make appealing video footage as we were filmed numerous times, all of which can be seen via our YouTube channel. One video stood out in particular for the amount of coverage that it produced, Microsoft's Channel 9 interview with Eric Cohill, President, P2i Inc. has now been viewed over 14,000 times as well being 'retweeted' and uploaded to countless Facebook and YouTube platforms. You can see this video below:
With a host of videos and interviews (many including myself) as well as articles written about the technology, including leading Spanish technology blog Xataka Movil and Brazilian site Baixaki we have been delighted with the interest generated from our presence at MWC. To top it off many contacts were aware of us from our attendance at CES in January.
In the meantime if you have any questions about Aridion™ technology please do get in contact or you can visit the Aridion site.
Dr. Stephen Coulson - CTO
MWC is the mobile industry's key event with more than 49,000 attendees in 2010 and in 2011 the event was bigger than ever making it a perfect time for P2i to introduce Aridion™ technology to key businesses and decision makers in the mobile phone sector.
Having never attended MWC before the buzz that our technology generated was incredible. Throughout the show we found that people were often returning to the booth bringing colleagues with them to see the demonstration for themselves. From this it was evident that businesses could visualize the potential benefits of incorporating our technology into their existing or new products.
Similarly to CES, we again had our holographic display, videos and the now famous tissue demonstrations. The latter proved to make appealing video footage as we were filmed numerous times, all of which can be seen via our YouTube channel. One video stood out in particular for the amount of coverage that it produced, Microsoft's Channel 9 interview with Eric Cohill, President, P2i Inc. has now been viewed over 14,000 times as well being 'retweeted' and uploaded to countless Facebook and YouTube platforms. You can see this video below:
With a host of videos and interviews (many including myself) as well as articles written about the technology, including leading Spanish technology blog Xataka Movil and Brazilian site Baixaki we have been delighted with the interest generated from our presence at MWC. To top it off many contacts were aware of us from our attendance at CES in January.
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| You can see a collection of our images from MWC on our Flickr page |
Next up for P2i is AudiologyNOW! Where we will be showcasing Aridion™ 8, a versatile bench top machine designed specifically for the hearing aid industry - watch this space.
In the meantime if you have any questions about Aridion™ technology please do get in contact or you can visit the Aridion site.
Dr. Stephen Coulson - CTO
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